The purpose of The Seven Strategies of Master Presenters is to help the reader develop presentation strategies and skills and become more like the Master Presenters interviewed in the book.

These same skills and techniques can help the reader become a more effective presenter, regardless of whether it is a one-on-one presentation, a sales call, a presentation to a small group, or a presentation to audiences of a thousand or more.

This book is designed to be highly interactive. It contains many exercises; each one carefully constructed, to help the reader develop and enhance their content, delivery and presentation style.

The reader will learn how to make their presentations more memorable, actionable, and transferable to the workplace so that the presentation has both an immediate and a lasting impact, and how to obtain salient feedback so they know what is working and what needs to be improved.

By actively involving themselves in these exercises, they can watch themselves improve.

One of the best ways to make this material come-to-life, is to illustrate the strategies with interviews with Master Presenters.

Amongst the Master Presenters in the book are Ruddy Giuliani, former Mayor of New York City; Terry Paulson, President of The International Federation of Professional Speakers; and Ted Corcoran, President of Toastmasters International.

McRae & Associates Inc.

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